The Challenge
Live Entertainment at the Intersection Between Art, Technology & Digitalisation
OUR SOCIETY GOES DIGITAL
Digitalisation radically changes our habits of experience, reception and consumption. Immersion, interaction, participation and inclusion are much talked about buzz words – also in the live sector.
Entirely new, previously unknown art forms, media applications and event formats are emerging. Digital and immersive media technologies offer unimagined creative opportunities for the creation, enhancement and enrichment of content, forms of presentation and worlds of experience in the sense of ‘Event 4.0’.
Live Entertainment Must Adapt:
Audiences and customers are demanding new, intensive stimuli and unforgettable experiences of the highest possible emotional quality – presented in a unique ambience.
Artists, performers and presenters are constantly looking for new environments and creative settings to engage their audiences and push the current limits of expression to the next frontier.
Event organizers and venue operators are permanently challenged to present solutions which are equally exceptional, forward-looking and economically sustainable – for all parties involved: audiences, customers, artists and performers.
In Most of Cases the Fundamental Change Has Not yet Arrived at The “Scene of Action”.
The classical concert hall has hardly changed for almost 200 years. Traditional multi-purpose venues are neither technically nor structurally capable of meeting the above-mentioned expectations that are imposed on the ‘Event 4.0’, nor prepared for the rapid digitalisation of the live entertainment industry.
Urgently needed are innovative spatial concepts for digital-analogue worlds of experience and revolutionary storytelling for the digital age.
Concepts that allow for the potential of the digital media age to be consistently and seamlessly implemented and exploited in its entirety.
Concepts that enable the highest possible spectrum of usage options and staging possibilities that no concert hall or multi-purpose has offered to date.